Urgent care is one of the fastest-growing sectors in healthcare—and the Urgent Care Association sits at the center of it.
When you advertise with UCA, you’re not just placing an ad—you’re gaining access to:
- Owners and operators of urgent care centers
- Physicians and advanced practice clinicians
- Executives responsible for growth, operations, and purchasing decisions
Brand visibility, Thought leadership & Lead generation in Urgent Care, this is where it happens.
Ads, Rates & Specs
Website Advertising
Member rate: $1,250
Non-member: $1,500
Frequency: 30-day ad placement
Page views: 8,000 per month
Audience: Urgent Care industry (including clinicians, owners, operators and industry partners)
Placement: Interior pages of UCA and select entity websites
Specs
- 500 x 500 pixels
- JPG format only (no videos or GIFs)
- Advertiser submitted trackable URL
- Ads are placed first-come, first-serve into a rotating carousel of no more than 5 ads (5-sec rotation)
Deadlines and Submission Requirements
- Ad must be paid in full, 3 weeks prior to issue publish date
- Ad must be submitted 14 days prior to issue publish date
eNewsletter Advertising
Banner Ad
Member rate: $1,300; Non-member: $1,560
Sponsored Content Ad
Member rate: $1,550; Non-member: $1,860
Frequency: Bi-weekly
Distribution: 18,800+
Audience: Clinicians, Owners, Operators, General Industry Interest
Open Rate: 42%
Clicks: 9%
Banner Ad Specs
- 650 x 150 pixels
- JPG format only (no videos or GIFs)
- Advertiser submitted trackable URL
Sponsored Content Ad Specs
- 300 x 300 pixels
- Title copy, 10-word count max
- Content copy, 50-word count max
- Call To Action button copy with advertiser submitted trackable URL
Deadlines and Submission Requirements
- Ad must be paid in full, 3 weeks prior to issue publish date
- Ad must be submitted 14 days prior to issue publish date
Banner Ad
Member rate: $1,100; Non-member: $1,320
Frequency: Monthly
Distribution: 18,800+
Audience: Clinicians, Owners, Operators, General Industry Interest
Open Rate: 25%
Clicks: 29%
Banner Ad Specs
- 650 x 150 pixels
- JPG format only (no videos or GIFs)
- Advertiser submitted trackable URL
Deadlines and Submission Requirements
- Ad must be paid in full, 3 weeks prior to issue publish date
- Ad must be submitted 14 days prior to issue publish date
Banner Ad
Member rate: $1,100; Non-member: $1,320
Frequency: Monthly
Distribution: 1,880+
Audience: Physicians and Clinicians
Open Rate: 46%
Clicks: 11%
Banner Ad Specs
- 650 x 150 pixels
- JPG format only (no videos or GIFs)
- Advertiser submitted trackable URL
Deadlines and Submission Requirements
- Ad must be paid in full, 3 weeks prior to issue publish date
- Ad must be submitted 14 days prior to issue publish date
Solutions Advertising
Solutions.Delivered is an exclusive, sponsored content email.
Member rate: $3,800/email; Nnon-member: $4,560/email
Distribution: 18,800+
Audience: Clinicians, Owners, Operators, General Industry Interest
Open Rate: 20%
Clicks: 10%
Specs
- Email copy, up to 1,500 words
- Include up to 2 calls to action with your trackable links
- Email delivered under UCA Solutions.Delivered Header Banner (HTML not supported)
- Multiple purchases require unique content per issue
Image Sizes Supported
- 300 x 300 pixels, or 650 x 150 pixels
- Up to (2) images may be submitted
Deadlines and Submission Requirements
- Ad must be paid in full, 3 weeks prior to issue publish date
- Ad must be submitted 14 days prior to issue publish date
Advertiser is responsible for content, registration and hosting their thought-leadership live webinar. Leverage UCA’s audience with promotion sent to 18,800+ Clinicians, Owners, Operators, and General Industry contacts.
Member rate: $4,500/webinar; Non-member: $5,400/webinar
Frequency: Date is preset with UCA, but time of day, format and content is vendor-created
Distribution: 18,800 contacts
Open Rate: 20%
Registrations: 50 – 150*
Audience: Urgent Care industry (including clinicians, owners, operators and industry partners)
*Registrant counts provided by sponsor post-event
- Content creation
- Registration (setup and management)
- Provide to UCA the webinar details (eg. time, summary description, registration link)
- Speakers, content and hosting of webinar on own software
- Presentation preparation, recording and any desired attendee follow up
- Provide to UCA an updated URL of webinar recording for posting to UCA Learning Center
UCA Promotion Responsibility (no vendor action required)
- (2) Emails promoting Solutions.Webinar (1x the week prior, 1x the day of the webinar)
- (1 to 2) mentions in UCAccess issues prior to webinar date
- (1) social post (1x the week prior)
- Posting of Solutions.Webinar recording following the event on the UCA Learning Center
Promote your thought leadership by contributing “Industry Perspective” content to the UCA Learning Center. Leverage the UCA audience as your thought leadership content is promoted by UCA directly to Urgent Care decision-makers and end-users.
Member rate: $2,000/listing; Non-member: $2,400/listing
Additional listings: Member: $1,500 (non-member: $1,900)
Social Followers: 12,000
Learning Center Page Views/mo: 386
Learning Center Resource Downloads/mo: 300
Distribution: 18,800 contacts
Audience: Urgent Care industry (including clinicians, owners, operators and industry partners)
Vendor Responsibility
Submit content to UCA Learning Center (ie. URL to pre-recorded webinar, whitepaper, infographic, etc.)
- Content will be posted in UCA Learning Center, as an “Industry Perspective” resource
- Content should be relevant to Urgent Care and educational in nature
- Branding should be positioned as thought leadership vs. product/service sales content
- Subject to Eligibility, Content, Image & Video Guidelines of UCA Learning Department
UCA Promotional Responsibility (no vendor action required)
- (1) inclusion in quarterly email promotion of advertiser resource available in Learning Center
- (1) mention in UCAccess promoting advertiser resource available in the Learning Center
- (1) LinkedIn post promoting advertiser resource in the Learning Center
Solutions Social
LinkedIn Sponsored Content post Solutions.Social is an exclusive, sponsored content LinkedIn post.
Member rate: $750/post
Non-member rate: $900/post
Content Copy Specs
- Best practice recommendation: 150 – 200 characters (Max allowed: 3,000 characters)
- A tracking URL may be included with the LinkedIn post
Image Specs
1200 x 1200px, or 1200 x 627px
Deadlines and Submission Requirements
- Posted at UCA discretion in select month
- Ad must be submitted 10 days prior to publishing date
List Rental
Target UCA membership with direct mail and email list rental via InFocus Marketing.
Distribution:
Contact InFocus about list size and audience segmentation
Audience:
Clinicians, owners and/or operators of UCA member organizations
Price:
Varies based on list size, segmentation and mail/email.
Not Sure Where to Start?
We’ll help you build the right mix based on your goals:
- Brand Visibility → Website Ads + eNewsletter placements
- Lead Generation → Sponsored content + List Rental
- Thought Leadership → Solutions.Delivered + Solutions.Webinar + Solutions.OnDemand
Ad Specs & Rates
(Includes: dimensions, file types, deadlines, and submission process)
Make Your Brand Part of the Conversation
Urgent Care leaders rely on UCA to stay informed, connected, and ahead. Advertising here ensures your brand is part of that ecosystem.
👉 Contact Us to Get Started
👉 Download the Media Planning Guide
Media Advertising Contact
Sabrina Balthrop ✉️ corporate@urgentcareassociation.org
Submission Instructions
Send all advertising materials via online submission form
Ad availability and placements are first-come, first-served. Subject to UCA Advertising Terms & Cancellation Policy